“Are You A Local Business Owner Struggling With Your Pay-Per-Click (PPC) Advertising?”
It’s estimated that over 60% of all Internet searches are local. Millions of people are online every day searching for products and services like yours, to purchase in their local area. That’s good news!
However, most business owners simply don’t take the time it takes to properly set up and manage their PPC campaigns.
That’s too bad because you could easily get traffic and customers for a fraction of the cost of other media, such as Yellow Pages, direct mail or fliers.
As a business owner, you are busy enough running your business, without the additional hassle of managing PPC advertising campaigns!
You Simply Must Improve Your Online Marketing…
Before Your Competition Does!
First, I suggest you start with Google AdWords only. Most of the searches are done on Google and most of the traffic will come from Google. After your Google AdWords account is performing, you can set up similar campaigns on MSN Ad Center and Yahoo Search Marketing.
Target and reach customers at exactly the right time.
With Local PPC, you’ll be able to reach local customers at the precise moment they’re looking for your products or services. When users search on Google, Microsoft, Yahoo! and other search engines, they’re demonstrating which products they’re interested in. With Local PPC ads, your customers will see your ad next to relevant search results they’ve requested.
See what’s working. Then do it again.
Unlike other advertising, you can do more than just put your Local PPC ads out there, cross your fingers, and hold your breath. Instead, with online tracking tools, you can keep a close watch on their effectiveness to determine which of your ads are generating the most clicks and which are converting to sales, leads, sign-ups, downloads or page views. And, your Local PPC ads can be continually altered and reﬁned to drive even better results.
Start today and see why search advertising works.
Research study after research study has found that search advertising is still the most cost-effective method of advertising (and it is a fraction of the cost of direct mail, email, online banners or yellow pages). Get signed up with Local PPC and start gaining customers immediately.
In writing your ads you must first identify your USP (Unique Selling Proposition). You need to answer these four questions from your visitors:
- Why should I listen to you?
- Why should I believe you?
- Why should I take you up on your offer?
- Why should I do it now?
Sending visitors to your home page is not very effective. There are probably many different types of potential customers for your products and services. Sending them all to the same generic home page isn’t nearly as effective as sending them to a targeted landing page, based on your themes.
All the content on your landing page must be directly relevant and focused on the goal of converting your visitor. It should be obvious and crystal clear what the page is about and what the visitor should do next.
I guarantee that you will have better-performing ads and you’ll also be saving money on your advertising. If you would like to discuss having someone set up and manage your local ad campaigns, please contact me.